Ironically, we thought it would be fun to produce a podcast which is humanly curated (the raw content is chosen by our team editors), but produced by AI avatars talking to each other. Ray and Ashley. Their uncanny human behaviour – made of curiosity, colloquial pauses and fillers, and their "I know it all" kind of attitude – makes the experience strangely real despite the artificial intelligence behind it.

We use NotebookLM. Our team uploads the "raw content" with lightweight prompts giving an "angle" for the AI avatars to follow. Then NotebookLM does its magic. We extract the audio files, edit them lightly, and upload them on Spotify. For the opening and closing jingle, we used UDIO (also AI). We hope you like it.

We upload research, documents, and transcripts that our editorial team has found while reading newsletters, browsing, or researching while working on projects for our clients. Sometimes we feed even transcripts or recordings of other podcasts we found interesting.

The topics rotate around: B2B demand generation, GTM Engineering (Clay, etc), and AI innovations. Our aim is to select existing released content, but spin it with originality and a clear "angle" based on our mission. Each time, we try to instruct the AI avatars to avoid simple summaries, but force in some insight/pattern extraction – often forcing intersections between multiple sources.

We ain't Lex Fridman! Jokes aside, our editors like concise content. We are no big fans of long, tiring episodes, and for this reason we aim to keep our episodes between 10 and 20 minutes.

We like to think that you listen to them during your car commute, while putting your makeup on, shaving, or while doing some morning yoga.

For simplicity. In the future, we'll look into Apple Podcasts and YouTube, but for now, we're keeping it simple. Our focus is on quality of curation and AI exploration – not on mass reach.